Write, tweet, march: how Argentina’s #NiUnaMenos employed discourse in digital and physical spaces to reach the masses

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Alyssa Bedrosian (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Advisor
Claudia Cabello-Hunt

Abstract: In March of 2015, a group of feminist writers and academics in Argentina organized a marathon reading event, using the slogan “Ni Una Menos” (“Not One Woman Less”), to speak out against the growing number of femicides. Less than three months later, more than 250,000 Argentines flocked to the Plaza del Congreso in Buenos Aires to participate in the first #NiUnaMenos demonstration. #NiUnaMenos has since transformed into a transnational feminist movement, extending across Latin America and beyond, and shifting the conversation about gender violence in digital and physical spaces. This interdisciplinary, mixed-methods study explores the online and offline communications of the #NiUnaMenos movement as an effective form of feminist resistance. I analyze key texts from the first two months of the movement, including social media posts, posters, and the official manifesto. Specifically, I argue that #NiUnaMenos was so successful in bringing about cultural change because of the way it was able to reach the masses, not solely feminist activist groups, by employing a unique set of discursive dichotomies in digital and physical spaces. Ultimately, the movement’s strategic use of discourse allowed it to successfully resist patriarchal violence, help women reclaim their own bodies, and spark a cultural shift toward gender.

Additional Information

Publication
Thesis
Language: English
Date: 2019
Keywords
Critical discourse analysis, Digital media, Feminism, #NiUnaMenos, Social movements
Subjects
Feminism $z Argentina
Social movements $z Latin America
Social media
Critical discourse analysis

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