Moving the Horse before the Cart: Aligning Fundraising with Academic Library Trends [slides]

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Michael Crumpton, Interim Dean (Creator)
Karlene Jennings, Executive Director of Library Development (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Slides from a panel presentation given at ALADN: Academic Library Advancement and Development Network 2019 Conference May 20, 2019 in Louisville, KY.

Academic libraries undergo change at an almost constant rate, yet the effect of change can differ across various institutions. As technological and educational environments evolve, the impact to advancement activities can be overlooked if not kept in consideration as it relates to engaging donor investment. Strategically these opportunities for the organization may be hidden and not as visible to stakeholders as traditional or legacy options.

This panel will explore six of these broader academic library trends and lead discussion regarding impact to donors, potential modification to fundraising strategies and challenges to library administrators.

This panel of senior library and advancement leaders will provide strategies, examples and concepts for recognizing these trends as well as modifying and aligning your library’s institutional advancement efforts.

Additional Information

Language: English
Date: 2019
academic libraries, library planning, fundraising, academic library trends

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