Soap operas and liberal education values

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Mitzi Dale Bond (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Dale L. Brubaker

Abstract: The purpose of this study was to examine college students' perceptions of the liberal education values mirrored in the actions and dialogue of the serials’ characters, to explore the artificial relationship viewers form with characters, and to identify any uses and gratifications satisfied by viewing. Five original hypotheses were tested concerning the relationship between amount of viewing time and artificial relationships, surveillance and reassurance, cognitive orientation, dissatisfaction, affective orientation, diversion, and liberal values score. Correlations between the independent and dependent variables and demographic variables (age, sex, marital status, ethnic background, income, major, and classification) were also examined.

Additional Information

Language: English
Date: 1980
Television soap operas $x Public opinion
College students $x Attitudes
Social values

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