Connecting real learning with social media ROI

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Michael Crumpton, Dean (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Purpose – This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts.Design/methodology/approach – This case study describes the actions taken and the informationtracked in establishing social media presence with recommendation for a sustainable program.Findings – Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed.Originality/value – This case study was conducted in the authors’ home institution.

Additional Information

The Bottom Line
Language: English
Date: 2016
Social media, Learning, Value, ROI, Curriculum, Graduate student

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