An exploration of gift giving : re-gifting as a gift-giving behavior

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Alexandra Victoria Homick (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Barbara Dyer

Abstract: "This study investigated re-gifting, the act of taking a previously received gift and using it as a gift for another, by asking, "What is the role of re-gifting in the consumer gift-giving process?" The study sought: (1) to explore consumers' feelings and thinking about re-gifting; (2) to use qualitative methodology, that is, in-depth interviews with men and women; and (3) to analyze the interview text for emergent themes to improve our understanding of re-gifting. Analysis of the text from 22 interviews yielded 44 initial emergent themes. Iterative analysis resulted in 16 evolved themes representing five theme categories: gift assessment (three themes), gift response (three themes), re-gifting triggers (three themes), disposal strategies (five themes), and meeting social norms (two themes). Re-gifting was found to be a common practice socially, but one in which secrecy was carefully maintained to protect the feelings of the gift recipient involved in the re-gifting."--Abstract from author supplied metadata.

Additional Information

Language: English
Date: 2007
re-gifting, feelings
Manners and customs

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