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TitleDateCreatorPublication TypeInstitution
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of ...2014Kananukul, Chawanuan (Fai)StudentConsumer, Apparel, and Retail Studies, UNCG
The outcome of company and account manager relationship quality on loyalty, relationship val...2011Boles, James S. FacultyMarketing, Entrepreneurship, Hospitality & Tourism, UNCG
The role of trust in e-commerce relational exchange: A unified model2009Palvia, Prashant FacultyInformation Systems and Supply Chain Management, UNCG