ALL
ASU
ECSU
ECU
FSU
NCCU
UNCA
UNCC
UNCG
UNCP
UNCW
WCU
ALL
ASU
ECSU
ECU
FSU
NCCU
UNCA
UNCC
UNCG
UNCP
UNCW
WCU
Browse All
Titles
Author By Last Name
Keywords
Departments
Theses & Dissertations
Titles
Author By Last Name
Advisor By Last Name
Keywords
Type
Degrees By Discipline
Submissions
Faculty Submissions
Student Submissions
Research Data
Donald Ray Heath Jr.
Information Systems and Operations Management,
UNCG
There are 1 included publications by Donald Ray Heath Jr.:
Title
Date
Views
Brief Description
Strategic organizational engagement in social media to motivate directed action
2014
2550
Little is known regarding organizations' high-level strategies toward social media. This research develops an empirically informed understanding of how organizations can engage in social media to accomplish their strategic goals. To develop an in for...