Youngdeok Lee

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Youngdeok Lee :

TitleDateViewsBrief Description
Effects of eco-labels and framing message on consumers’ attitudes toward the advertisement, consumers’ attitudes toward the brand, and consumers’ evaluations of brand equity 2021 121 In response to environmental challenges, today’s consumers shift their choices toward more sustainable products to promote a sustainable economy, not to mention are willing to support environmentally responsible companies. Because the increasing cons...