Xin Zhao

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Xin Zhao :

TitleDateViewsBrief Description
Consumer perceived value of salon hair coloring : a cross-cultural comparison of Gen Y cohorts in China and the United States 2006 15368 "The primary objective of this study was to examine how Generation Y (Gen Y) consumers perceive the value of salon hair coloring in China versus in the United States. An in-depth literature review of consumer perceived value (CPV) suggested a paucit...