Erick T. Byrd

Dr. Byrd, Associate Professor, completed his Ph.D. at North Carolina State University. The topic of his dissertation was stakeholder involvement in sustainable tourism development. As a practitioner Dr. Byrd has worked in the commercial recreation and travel and tourism industries. Dr. Byrd was the Visitors Service Manager at the Johnson County Visitors Bureau, North Carolina for three years prior to returning to academia. Using professional experiences, he links theory and concepts to practical application. Dr. Byrd has made presentations at the South Eastern Recreation Research Conference and at the Travel and Tourism Research Association Conference. Dr. Byrd research interests are Tourism marketing, sustainable development, community involvement, host perceptions, barriers to development, and recreational behavior.

There are 6 included publications by Erick T. Byrd :

TitleDateViewsBrief Description
Consumer drivers of muscadine wine purchase decisions 2018 139 Muscadine wine, fresh muscadine grapes, and other derivatives have enjoyed a heritage niche for decades in the Southeast. Muscadine growers in North Carolina in the United States (US) have asked whether the purchase of muscadine wine is linked to con...
A Learning Theory Framework for Sustainability Education in Tourism. 2012 5646 As efforts abound across tourism educator networks to craft plans for guiding educational responses to the threats of tourism to people and the planet, it is worth exploring areas in which such labors might be made more efficient, and thus more timel...
NC Agricultural Tourism Directional Signage Program (NCATDSP) Study 2015 3751 This research project focused on studying the NCATDSP (North Carolina Agricultural Tourism Directional Signage Program) from a regulatory standpoint and benchmarking it against other similar highway signage programs in select states across the countr...
Study of Visitors to North Carolina Wineries 2012 1371 The wine and grape industry generates a significant economic impact in North Carolina’s rural communities. In 2009 the wine and grape industry generated 7,600 jobs and $1.2 billion in total annual economic impact in the state. Particularly notewort...
Visitor spending at wine festivals: Perspectives on stakeholder benefits 2021 94 Economic benefit is a motivator for communities and wineries to participate in events (Byrd et al., 2016; Kim et al., 2008). Two primary stakeholders have a vested interest in the success of wine festivals: participating wineries and host communities...
Wine tourist valuation of information sources: the role of prior travel 2017 131 Purpose: The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is used as a framework for determining how previous experience influences th...