Lina Maria Ceballos Ochoa

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Lina Maria Ceballos Ochoa :

TitleDateViewsBrief Description
Examining the effects of typicality and novelty on aesthetic preference and positive emotions using the MAYA principle: the moderating role of usage situation 2016 1607 A design principle is defined as a basic logic that explains why individuals are attracted to certain products. One design principle that has received attention in the literature is the Most Advanced Yet Acceptable (MAYA) principle, which is a two-fa...