Natalie Jenee Baucum

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Natalie Jenee Baucum :

TitleDateViewsBrief Description
A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings 2017 1199 Brand prominence refers to the brand markings (e.g., company name, slogan, logo, sounds or colors) that visually identify a company, its products or services (Truex, 2016). A relatively new concept to consumer research, one of the goals of this disse...