Jin Su

  • Associate Professor
  • Consumer, Apparel, and Retail Studies, UNCG
  • j_su@uncg.edu
  • 210 Stone Building
  • Greensboro NC

Dr. Jin Su is an Associate Professor in the Department of Consumer, Apparel, and Retail Studies, Bryan School of Business and Economics, The University of North Carolina at Greensboro. She received her Ph.D. in Textile Product Marketing from The University of North Carolina at Greensboro in December 2004. Dr. Jin Su’s research interests include dynamics in the global textile, apparel, fashion, and retail industries, global supply chain management and global sourcing strategies in the textile, apparel, and retail industries, brand marketing, sustainability and sustainable consumption and decision making, and cross-cultural consumer behavior.

There are 21 included publications by Jin Su :

TitleDateViewsBrief Description
Brand personality and brand equity: evidence from the sportswear industry 2015 7231 Purpose– This paper aims to explore the personalities of sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of sportswear brands.Design/methodology/approach– This paper used Aaker’s brand personality fra...
Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands 2018 6071 This study employed Aaker’s methodology to empirically investigate the personality of luxury fashion brands and explored the impact of brand personality on brand trust and brand commitment based on a sample of American consumers. Results of Study 1 r...
Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands 2017 5289 This study employed Aaker's brand personality framework to empirically investigate the personality of denim jeans brands and to examine the impact of brand personality on consumer satisfaction and brand loyalty based on data collected from 474 colleg...
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology 2021 207 Purpose: This study aims to gain a more holistic understanding of Chinese older adults' perceptions and use of social networking technology. Design/methodology/approach: Grounded in the extended unified theory of acceptance and use of technology (UTA...
Country-of-origin effects in celebrity endorsements: The case of China 2021 168 This study examines the impacts of country of origin (COO) of the celebrity and the endorsed brand on consumers’ quality perception and attitudes in the Chinese sportswear market based on data collected from 249 young Chinese consumers. It is the fir...
An empirical study on Chinese adolescents' fashion involvement 2020 152 Chinese adolescents are growing up with China's rapid economic growth and they represent the up and coming group of China's fashionistas. The aim of this study is to assess the effectiveness of consumer socialization on Chinese adolescents' fashion i...
Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion 2016 3752 Purpose– The purpose of this paper is to understand the nature of the inter-relationships among brand equity dimensions in the fast fashion context.Design/methodology/approach– Based on the empirical data collected from 419 fast fashion consumers in ...
Exploring the personality of luxury fashion brands: Evidence from young US consumers 2017 65 This study aims to identify personality characteristics that are associated with luxury fashion brands and test the applicability of Aaker’s brand personality framework in the context of luxury fashion brands. It employed Aaker’s brand personality fr...
Exploring the Personality of Sportswear Brands 2014 739 Purpose – The purpose of this paper is to identify the personalities that are associated with sportswear brands and tests the applicability of Aaker’s brand personality framework in the context of sportswear brands.Design/methodology/approach – This ...
Exploring young consumers’ trust and purchase intention of organic cotton apparel 2018 1351 Purpose: The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality, trust and purchase intentions of organic apparel products by surve...
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach 2018 12017 Purpose: The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion.Design/methodology/approach: Using consumer-bas...
Global sourcing shifts in the U.S. textile and apparel industry: a cluster analysis 2005 3773 Globalization of the U.S. textile and apparel industry has been significantly spurred in the last decade by trade agreements such as the North American Free Trade Agreement (NAFTA), and the Caribbean Basin Initiative (CBI). In terms of the U.S. texti...
Investigating consumer behaviour for environmental, sustainable and social apparel 2021 930 Purpose: The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel. Design/methodology/approach: Quantitative research was conducted, and empi...
Investigating the role of open costing in the buyer supplier relationship: Implications for global apparel supply chain management 2021 142 Research in supply chain management focused on the buyer-supplier relationship (BSR) indicates that costing practices can impact relationship quality and performance. Yet, few studies have examined how the supplier’s costing methods affect the BSR. T...
Strategic Sourcing and Supplier Selection in the U.S. Textile— Apparel—Retail Supply Network 2009 2426 This research investigates the key causal linkages in supply chain management—the impact of strategic sourcing and supplier selection on firm performance in the U.S. textile–apparel–retail supply network. A conceptual framework was developed and the ...
Strategic sourcing in the textile and apparel industry 2013 5834 Purpose– The purpose of this paper is to investigate performance outcomes of strategic sourcing, specifically examining how strategic sourcing affects buyer-supplier relationship, supplier evaluation, and sourcing performance from the buying firm's p...
Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry 2012 2521 Purpose– With the intense competition in the global textile and apparel industry and the uncertainty of the global textile and apparel business environment, sourcing has increasingly assumed a pivotal strategic role in textile and apparel supply chai...
Supplier selection in small and medium sized firms: The case of the U.S. textile and apparel industry 2016 4368 PurposeThe purpose of this paper is to empirically examine supplier selection among small- and medium-sized firms in the US textile and apparel industry. For small- and medium-sized firms, one powerful method of improving the firm’s competitiveness i...
Sustainable clothing: perspectives from US and Chinese young Millennials 2019 3050 Purpose: The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach: Quantitative research was conducted, and empirical data ...
Sustainable entrepreneurship in the apparel industry: Passion and challenges 2021 98 Guided by the Triple Bottom Line theory, this study aims to acquire a deeper understanding of the passion and challenges that entrepreneurs face in developing their sustainable apparel businesses. Qualitative data were collected via personal intervie...
Who uses virtual wardrobes? Investigating the role of consumer traits in the intention to adopt virtual wardrobes 2022 90 Over-consumption by consumers is a significant challenge to sustainability. Technology, such as that of virtual wardrobes, can suggest options that may reduce excessive consumption. A virtual wardrobe is a service that allows users to create and mana...