Social Media’s Integration into Communication Centers: A UNC-Greensboro Case Study

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Kimberly M. Cuny, Senior Academic Professional (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: The UNC-Greensboro Speaking Center (SC) acknowledges the growing impact of social media as a means of sharing information, connecting with stakeholders, and fostering a community of practice. In this study, we review the history of social media integration into our center. After securing a presence primarily on multiple platforms, we shifted our focus away from using social media solely for information dissemination to promote social connections and relationships. In our latest digital project during the summer of 2019, we launched a new social media campaign with the goal of promoting our center to incoming freshmen. Through acknowledging our progress, our center plans to continue increasing our social media presence as we believe these platforms remain prospective interpersonal resources.

Additional Information

Communication Center Journal, volume 5 (No 1). 144-150.
Language: English
Date: 2019
social media, communication center, speaking center, community of practice, alumni, generation z

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