Blockchain and The Economics of Customer Satisfaction

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Nir B. Kshetri, Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Companies can satisfy their customers' by delivering high value. They can do so by reducing product costs or by improving customers perception of benefits of the products. Blockchain can help achieve these goals.

Additional Information

IEEE IT Professional 21(1), 93-97
Language: English
Date: 2019
blockchain, supply chains, consumer satisfaction, economics, cost reduction

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