Determinants of the Locus of Global E-commerce

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Nir B. Kshetri, Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Internet and e-commerce are experiencing hyperbolic growth rates and highly asymmetric global distribution. There is also a significant variation worldwide in the means used to access the Internet and the e-commerce models adopted. This paper attempts to identify and synthesize the available evidence on predictors of mag-nitude, global distribution and forms of e-commerce. The analysis indicates that the twin forces of globalization and major revolutions in ICT are fuelling the rapid growth of global e-commerce. On the other hand, economic and infrastructure-related factors, cultural factors, political and legal factors and the activities of supranational institutions determine the proportion of the global e-commerce a country is likely to receive and the forms in which it is implemented. The success of a company is a function of its ability to understand how various environmental factors influence the optimum combination of fixed and mobile telecommunications networks in a country; appropriateness of a product to be sold online; website design; payment mechanism; delivery means; etc.

Additional Information

Electronic Markets, 11(4), 250-257.
Language: English
Date: 2001
E-commerce, Globalization, Sociocultural factors, Political factors, Economic factors, Supranational institutions

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