The Social Influence Model of Technology Adoption

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
Sandra A. Vannoy (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Human innovation, in combination with the internet, networking, and communications technologies have produced a new platform for social and business networking, formation of community, and communication. This emerging phenomenon is generally known as social computing. While there is no widely accepted definition of social computing, we define it as: intra -group social and business actions practiced through group consensus, group cooperation, and group authority, where such actions are made possible through the mediation of information technologies, and where group interaction causes members to conform and influences others to join the group.

Additional Information

Communications of the ACM. 53(6), 149-153.
Language: English
Date: 2010
technology, social influence, group dynamics, diffusion, adoption

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