Examination of Infomediary Roles in B2C E-Commerce
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: This article provides a parsimonious research model that assists in the study of infomediary roles in B2C E-Commerce,
their level of integration and sophistication, and their impact on infomediary performance and
customers’ satisfaction. After an extensive literature review, discovery, facilitation, and support roles were identified
as the main roles that infomediaries perform in the B2C e-commerce arena. Based on a sample of 150 infomediaries
from three industries namely automobile, retail, and travel, four hypotheses related to the research model were
tested. Results suggest that infomediaries with high integration and sophistication level are found in the retail
industry. In addition, not all infomediary roles exhibit the same level of integration and sophistication across the
three selected industries.
Examination of Infomediary Roles in B2C E-Commerce
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Created on 11/5/2010
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Additional Information
- Publication
- Journal of Electronic Commerce Research, VOL 8, NO 4, 2007
- Language: English
- Date: 2007
- Keywords
- Infomediary Roles, B2C, e-commerce, infomediary performance, customer satisfaction