Consumer Perception on Genetically Modified Salmon: The Case of Southeastern North Carolina

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Nina Bianca Oviedo (Creator)
The University of North Carolina at Pembroke (UNCP )
Web Site:
Edwin Mensah

Abstract: The purpose of this study was to determine consumers' perception on genetically modified (GM) salmon. An anonymous survey was conducted on a college campus, regarding view on different aspects of genetic modification: ethics, health, risks (personal and environmental), and price and labeling activities. The focus of the research was GM salmon because not only is it the largest farmed species of fish, it could potentially be the first of many GM animals to be sold commercially in supermarkets. The data gathered from the survey was analyzed using SPSS, Microsoft Excel, and R documentation, to perform Crossstabs, descriptive statistics, and ANOVA tests respectively. These statistical analyses were used to determine which factors were significant and which were not in determining consumers' willingness to adopt GM products. To successfully market GM salmon, not only should the producers provide information, they would be better off specifying the target market based on the significant demographic variables a identified by the data analysis. One limitation of the study was that a post hoc test has not yet been conducted, which would reveal the sources of significance within these demographic variables.

Additional Information

Honors Project
Language: English
Date: 2011
Genetically Modified Salmon, Genetic Modification, Farmed Fish, Commercially sold fish, Target Market, Supermarkets,

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