Noticing the self: Implicit assessment of self-focused attention using word recognition latencies.

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Paul Silvia, Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Self-focused attention is difficult to measure. Two studies developed an implicit measure of self-focus based on word recognition latencies. Self-focused attention activates self-content, so self-focused people should recognize self-relevant words more quickly. Study 1 measured individual-differences in self-focused attention. People scoring high in private self-consciousness recognized self-relevant words more quickly. Study 2 manipulated objective self-awareness with a writing task. People who wrote about distinctive self-aspects (high self-awareness) recognized self-relevant words more quickly compared to people who wrote about a neutral topic (low self-awareness) and people who did no writing (control). The discussion considers implications for future research on self-focused attention.

Additional Information

Social Cognition, 21, 349-361
Language: English
Date: 2003
Self-focused attention, Self-content

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