Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
John Whitehead Ph.D., Professor & Department Chair (Creator)
Appalachian State University (ASU )
Web Site: https://library.appstate.edu/

Abstract: This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness-to-pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness-to-pay—for attendees and nonattendees. Public goods are particularly relevant for reporting a positive willingness-to-pay.

Additional Information

Wicker, P. , Whitehead, J. C., Johnson, B. K. and Mason, D. S. (2016), WILLINGNESS-TO-PAY FOR SPORTING SUCCESS OF FOOTBALL BUNDESLIGA TEAMS. Contemp Econ Policy, 34: 446-462. doi:10.1111/coep.12148. Publisher version of record available at: https://onlinelibrary.wiley.com/doi/10.1111/coep.12148
Language: English
Date: 2016
Bundesliga, sports success, willingness-to-pay, football, fan loyalty

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