The Presidency from Print to Social Media: The Evolving Media Technologies and Coverage of America’s Head of State

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Marie Gaumont (Creator)
The University of North Carolina at Pembroke (UNCP )
Web Site:
Dr. Emilia Bak

Abstract: This thesis examines the technological advances of mass media, from print to social media, and presents the findings in the evaluation of the American presidency’s media coverage from George Washington to Barack Obama. Print media, such as newspapers, radio and television broadcasts, as well as web journalism and social media are presented in this study. The presidents researched were George Washington, Calvin Coolidge, Franklin D. Roosevelt, Harry Truman and Barack Obama.This study aims to understand the progression of journalistic news and public relations communication through the introduction and incorporation of newer, more accessible, more immediate and advanced media technologies in the coverage of the United State’s most prominent figures. Pulling from texts, scholarly articles, news articles, multimedia including videos and social media accounts, this study presents media as fluid tools of communication that can evolve, but don’t necessarily overtake the previous medium. While social media can be a prevalent news source or public relations tactic for communication, so, too, can print newspapers be today.

Additional Information

Honors Project
Esther G. Maynor Honors College
Language: English
Date: 2018
Mass Media, Media Coverage, Social Media, Print Media, Technological Advances, Media Technologies, American Presidencies, Public Relations Communication, Web Journalism

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