Break Even Efficacy of Heart Health Promotion Campaigns In New Brunswick.

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Joyendu Bhadury, Professor, Information Systems and Supply Chain Management (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: While it may never be possible to accurately determine the effectiveness of a health promotion campaign, it seems clear that given adequate levels of funding, a healthy lifestyle promotion program should be capable of at least achieving a break-even level of effectiveness.

Additional Information

OPTIMUM: Journal of Public Sector Management, Vol 30, No. 1, pp 1-13. (March 2000)
Language: English
Date: 2000
Health promotion campaign

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