Teaching consumer market segmentation through brainstorming demographic and psychographic variables

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Steve Cramer, Business Librarian (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: In many kinds of research projects—entrepreneurship, marketing, public policy, and other social sciences—students need to segment a population and then measure those segments. This common research need provides a wonderful opportunity for a librarian to facilitate learning through brainstorming and discussion. If time permits, the librarian can also guide students in exploring demographic and psychographic data sources.

Additional Information

Teaching Business Information Literacy. Snipes, G., ed. (pp. 189–194). ACRL.
Language: English
Date: 2022
business librarians, information literacy, market segmentation

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