Sojin Jung

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Sojin Jung :

TitleDateViewsBrief Description
Slow fashion: understanding potential consumers and creating customer value for increasing purchase intention and willingness to pay a price premium 2014 17784 Fast fashion, which carries high-end designs to the mass market at affordable price ranges quickly, has gained success. However, fast fashion is often criticized for spurring people to buy multiple clothes at once with little perceived value, and dis...