Zui-Chih Lee

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Zui-Chih Lee :

TitleDateViewsBrief Description
An Investigation of Antecedents and Consequences of Consumers’ Attitudes Toward an Apparel Website. 2010 4524 The percentage of U.S. consumers shopping and purchasing through the Internet is growing. The consumer has adapted to using the Internet to purchase products and retailers have profited from this new channel. Although the Internet is becoming an im...