Elena Karpova

ORCID: https://orcid.org/0000-0002-1612-5989

Elena Karpova, Ph.D., is Putman & Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina at Greensboro. Dr. Karpova's research focuses on sustainable apparel consumption across cultures and markets. Her current projects include exploring temporary clothing swapping and developing a holistic and practical typology of sustainable apparel consumers. She is a co-author of two books. Going Global: The Textile and Apparel Industry examines apparel and related products manufacturing, trade, and consumption around the world. The Dangers of Fashion: Toward Ethical and Sustainable Solutions explores the impact of the fashion industry on people and planet across the entire lifecycle--from design through disposal.

There are 26 included publications by Elena Karpova :

TitleDateViewsBrief Description
Assessing Curriculum Designed to Foster Students’ Entrepreneurial Knowledge and Small Business Skills from a Global Perspective* 2015 30 The purpose of this paper is to report on outcomes of a 3-year collaborative project that addresses the need for future professionals with entrepreneurial knowledge and small business skills. The multiphase project involved partnerships developed bet...
Being a Minority: Experiences of Male Students Enrolled in an Apparel Program 2015 49 The purpose of this research was to understand male college students’ experiences in a traditionally female academic major, such as apparel. Based on the analyses and interpretation of interviews with 22 male students from an apparel program, two top...
Collaborative Development of Textile and Apparel Curriculum Designed to Foster Students’ Global Competence 2011 0 Textile and apparel industry professionals must be capable of dealing with cultural differences and diverse perspectives on a multinational scale. To address the challenges involved in educating students for the global industry workforce, a 3-year co...
Comparative Advantage of the United States and South Korean Manmade Textile Industries 2016 47 This study examined the comparative advantage of manmade textile (MMT) industries in the United States (US) and South Korea (SK). The Revealed Comparative Advantage (RCA) framework was used to assess the MMT industries’ performance in both countries ...
Creativity of images: using digital consensual assessment to evaluate mood boards 2017 65 Mood boards are used frequently in design and product development as well as in academic courses related to fashion design. However objectively evaluating the creativity of fashion design mood boards is often difficult. Therefore, the purpose of this...
Determinants of Apparel Exports in Developed Economies: Application of the Gravity Model and Economic Geography Theory 2014 34 The purpose of this study was to examine factors that can explain apparel export in economically developed countries. Theoretical framework is based on the gravity model and economic geography theory. Three factors were investigated in relation to ap...
“Don’t buy this jacket” Consumer reaction toward anti-consumption apparel advertisement 2016 32 PurposeThe purpose of this paper is to examine the effects of anti-consumption advertisement on consumers’ attitudes and purchase intentions (PIs) of an apparel product.Design/methodology/approachAn experiment was conducted with a sample of college s...
Efficacy of teaching creative thinking skills: A comparison of multiple creativity assessments 2017 76 The purpose of this study was tri-fold: (1) to evaluate the efficacy of a creative thinking course using three different assessments; (2) to analyze changes in creativity as a result of the training for individual participants; and (3) to investigate...
Examination of Two Decades in Used Clothing Trade: The Case of the United States and Selected Developed Economies 2016 53 This research examined two decades of the U.S. used clothing exports to the world. All countries (209) were classified into four groups based on the level of economic development. Between 1996 and 2012, U.S. used clothing exports shifted away from lo...
An exploration of success factors from the perspective of global apparel entrepreneurs and small business owners: implications for apparel programmes in higher education 2016 24 Given the high number of small-sized apparel-related businesses operating within the globaleconomy, it is likely that graduates of apparel programmes in higher education will go on towork for a small business or to partner with such firms in the glob...
Fashion industry professionals’ viewpoints on creative traits and, strategies for creativity development 2013 48 Through in-depth interviews, the study explored fashion industry professionals’ viewpoints, on creativity, focusing on traits of creative people and how creativity can be developed. Four creative, traits were identified, including different thought p...
Getting Ready for the Real World: Student Perspectives on Bringing Industry Collaboration into the Classroom 2014 33 Learning through industry collaborations is critical in decreasing the gap between the real world and the academic environment. Working on challenges drawn from industry can increase students' knowledge and future employability, thus enhancing labor ...
Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses 2018 53 This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, ??-taught by U.S. and Indian faculty members, which focused on engag...
“Green” attributes and customer satisfaction: Optimization of resource allocation and performance 2013 3 Purpose – The purpose of this paper is to address issues of performance optimization throughaccounting for asymmetric responses of customer satisfaction to different types of product or service attributes: core, facilitating and “green” (eco-friendly...
An investigation of Chinese textile firms’ R&D performance 2012 5 The purpose of this study was to enhance the understanding of Chinese textile manufacturers' research and development (R&D) performance. Specifically, the study empirically examined (a) current trends of R&D activities in the Chinese textile industry...
Matching Sourcing Destination with Fashion Brands’ Business Model: Comparative Advantages of Bangladesh and Vietnam Apparel Industries 2016 47 This study investigated the comparative advantages of the Bangladeshi andVietnamese apparel industries using Global Value Chain (GVC) framework. In thisstudy, the GVC framework was expanded to include social and environmentalsustainability issues. Se...
Modeling Entrepreneurial Career Intentions among Undergraduates: An Examination of the Moderating Role of Entrepreneurial Knowledge and Skills 2013 7 The purpose of this study was to empirically develop a comprehensive model of undergraduate students' entrepreneurial career intention that combines both cognitive and behavioral decision-making processes. Data were collected via a questionnaire comp...
Moral Education for Sustainable Development: Exploring Morally Challenging Business Situations within the Global Supply Chain Context 2017 49 This study presents the need for moral development education of current and future professionals so they can help build sustainable companies and global supply chains. Grounded in Ha-Brookshire’s moral responsibility theory of corporate sustainabilit...
Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism 2016 39 The present study explored several critical constructs related to environmentally responsible apparel consumption, which include environmentalism, materialism and knowledge of environmental issues pertaining to apparel products. The research focused ...
Preparing Students for Careers in the Global Apparel Industry: Experiential Learning in a Virtual Multinational Team-Based Collaborative Project 2012 0 The study investigated the learning experiences and outcomes of students participating in a virtual team-based multinational collaboration project. The participants in the project were 172 undergraduate students enrolled in three apparel programs loc...
Putting the puzzle together: apparel professionals' perspectives on creativity 2011 0 The purpose of this study was to understand the role of creativity within the apparel industry by exploring experiences and perspectives of industry professionals. This research investigated: (1) how the industry insiders understood creativity and (2...
Relationships Between Creativity and its Antecedents Before and After Training: The Role of Risk-Taking and Past Creative Experience 2017 38 This research examined the effects of past creative experience and attitude toward risk-taking on creativity before and after training. College students enrolled in a creativity course participated in the study. Creativity was assessed by independent...
Skills and knowledge for merchandising professionals: The case of the South African apparel retail industry 2020 54 This study explored skills and knowledge required for merchandising professionals to fulfill their roles and perform their responsibilities in the South African apparel retail industry. The apparel merchandising competency (AMC) framework was used as...
What do merchandisers need to succeed?: development of an apparel merchandising competency framework 2019 59 Based on the analysis of extant research, this study identified the knowledge and skills that merchandising professionals need to succeed in the retail industry. These knowledge and skills were systematically analysed and categorised into in several ...
Women and apparel entrepreneurship: An Exploration of Small Business Challenges and Strategies in Three Countries 2015 15 Purpose – The purpose of this study was to explore strategies used by successful female entrepreneurs to manage the challenges of running a small apparel business. Design/methodology/approach – A qualitative research design was used. Primary and seco...
Young Men’s Choice of Fashion as a Career Path: “Seekers” and “Settlers” 2018 28 This study explored men’s choice of fashion as a college major and, subsequently, anon-traditional career path. Such investigation is important to gain a betterunderstanding of the motives and processes of selecting a non-traditional college majorand...