Michael Crumpton

Michael A. Crumpton, MLS, SHRM-SCP, is the Dean of the University Libraries at the University of North Carolina at Greensboro. Mike oversees library operations and services with the team of librarians and staff. He is an affiliated faculty member for the Department of Library and Information Studies (https://soe.uncg.edu/directory/faculty-and-staff/bio-michael-crumpton/), as well as a certified Senior Human Resources Professional. He is the editor of the Journal of Learning Spaces (libjournal.uncg.edu/jls) and past President of the North Carolina Library Association. His published works include monographs listed in our NC Literary Map (http://library.uncg.edu/dp/nclitmap/details.aspx?typ=auth&id=5181), as well as several chapters and a host of articles in this institutional repository.

There are 103 included publications by Michael Crumpton :

TitleDateViewsBrief Description
Analyzing Open Access Impact to Learning Spaces 2021 339 This paper will give an overview of the inception of open access journal production and support at The University of North Carolina at Greensboro, with a focus on the Journal of Learning Spaces. The journal brings together editorial board members and...
Analyzing Open Access Impact to Learning Spaces [slides] 2020 295 Slides from a presentation given May 26, 2020 at the 12th Qualitative and Quantitative Methods in Libraries International Conference, held virtually from Spain.
Anatomy of a renovation 2022 158 The seeds of innovation are changing how libraries use their space and plan for future remodels, renovations or expansions, especially post-COVID. Examples of this range from converting space from materials storage to user space needs along with tech...
Anatomy of a renovation [slides] 2022 209 Slides from a presentation given June 14, 2022 at the 42nd Annual International Association of University Libraries Conference in Miami, FL. This presentation shares a case study approach to a master space planning project but goes beyond the typical...
Assessment Data for Making Those Space Decisions 2011 811 Presentation given at the Association of North Carolina Health and Science Libraries (ANCHASL) 2011 Fall Meeting. Michael Crumpton (2011). Assessment Data for Making Those Space Decisions. ANCHASL Fall 2011 Meeting. PowerPoint presentation slides...
Borrowing Across Disciplines for Integrated Curriculum Development [Slides] 2018 335 Slides from a presentation about data visualization and adding it to LIS curricula given at the Lilly Conference in Austin, TX in January 2018.
Bound by duty [Letter to the editor] 2021 177 Every April since 1958, the American Library Association has celebrated library workers across the country during National Library Week. This year, we celebrate library workers across North Carolina, who have navigated the treacherous waters during C...
Bringing Practice Into the Classroom [Abstract] 2023 139 Collaboration between faculty, faculty practitioners, and practitioners enhances teaching and research opportunities, provides more hands-on learning opportunities, and improves the knowledge and experience of all of those involved. Students benefit ...
Building communities of practice while building learning spaces [slides] 2018 409 Slides from a presentation on open access journal publishing, Open Educational Resources (OERs), and the Journal of Learning Spaces. Delivered October 5, 2018 at the Consortium of College and University Media Centers conference in Salt Lake City, Uta...
Building operational efficiencies 2013 2185 Purpose – This paper aims to highlight the need to have present-day operational efficiencies in preparing organizations for the future. Design/methodology/approach – The paper refers to some recent work published with regard to present-day reflect...
Can a Mentoring Program Save You Money? 2014 5008 Purpose: The purpose of this article is to suggest that a benefit-cost analysis should be performed for mentoring activities so as to justify the effort and expense and as a tool for measuring effectiveness. Design/methodology/approach: Pulling from...
Coaching and Mentoring 2021 451 Professionals in all walks of life must find their way and navigate through the political, bureaucratic, and sometimes actively difficult parts of a professional career. Having a coaching and/or mentoring program can provide a healthy construct for o...
Communicating with Emotional Intelligence [slides] 2021 8815 Slides from a presentation delivered virtually February 25, 2021 for the NC Live Leadership Series with NCLA LAMS.
Connecting the Dots, Building a Library for Learning 2019 371 The seeds of innovation are changing how libraries use their space and plan for future remodels, renovations or expansions. Common examples of this could be converting space from materials storage to user space needs, or developing spaces around tech...
Connecting Libraries and Learning with Community Organizational Needs [Slides] 2017 796 Slides from a presentation delivered on January 18, 2017 at the ALISE Conference in Atlanta, Georgia. Co-presented by Michael Crumpton and Nora Bird.
Connecting real learning with social media ROI 2016 2185 Purpose – This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts.Design/methodology/approach – This case...
Connecting Talent Management to LIS Course Descriptions [Poster] 2022 145 Poster presented at the 2022 ALISE conference which took place in Pittsburgh, Pennsylvania from October 24-26, 2022. The abstract appears in the proceedings.

Today's libraries are faced with many of the employment and labor issues prevalent ...
The convergence of learning through theory and practice [slides] 2016 1655 Slides presented at the Lilly Conference in Asheville on August 1, 2016.Lilly Conferences have provided opportunities for the presentation of the scholarship of teaching and learning. Conference participants are made up of faculty and administrators ...
Convergence of Skills through Theory, Practice and Strategy 2014 1668 This paper was presented on August 13, 2014 for the Satellite Conference by IFLA Library Theory and Research Section in Turin, Italy. This is part of the IFLA 2014 conference held in Lyon, France and was presented under the theme: "Theory and resea...
The Costs of Having a Bully in the Library 2014 3329 Purpose – The purpose of the this article is to address the issue of bullying within an organizational environment related to workplace conflict, which has not been typically noted within library organizations. Design/methodology/approach – The art...
Crafting an Experience with Practitioners in the Classroom 2021 206 Collaboration between faculty, faculty practitioners, and practitioners enhances teaching and research opportunities, provides more hands-on learning opportunities, and improves the knowledge and experience of all of those involved. Students benefit ...
Crafting an Experience with Practitioners in the Classroom [Slides] 2021 154 Slides presented at the 2021 ALISE conference held virtually from September 20-24, 2021.
Creating the High-Functioning Library Space: Expert Advice from Librarians, Architects, and Designers [book review] 2017 829 If you have ever been part of a building project and sat around a table of administrators,designers and contractors who have vision and expertise in the project you are about to embrace,then this book will have a familiar feel. Reading this book give...
Cultivating an organizational effort for development 2016 2152 PurposeThis paper aims to explore the concept of providing education and guidance to library staff for the purpose of supporting philanthropic activities made on behalf of the library. The need for this type of activity and basic principles of philan...
Curating student employees in academic libraries: Developing workforce skills for their future [Slides] 2019 404 A panel of librarians and library educators presented at the 2019 Association of College and Research Libraries conference in Cleveland, OH about initiatives that provide a variety of opportunities for student library workers to enhance their skills...
Data Librarianship at UNC Greensboro [Poster] 2019 354 Poster presented at the The Southeast Data Librarian Symposium (SEDLS) at Tulane University on October 11th. SEDLS is intended to provide a low-cost opportunity for librarians and other research data specialists to gather and explore developments in ...
Defining the Libraries’ Role in Research: A Needs Assessment; A Case Study 2014 1409 The University Libraries at the University of North Carolina at Greensboro partnered with Information Technology (ITS) and the Office of Research and Economic Development (ORED) to develop a needs assessment survey. This “UNCG Faculty Research Data S...
Determining the value of your Library Science degree 2015 2261 Purpose– The purpose of this paper is to present a discussion of some of the issues related to the perceived value of Library and Information Science (LIS) degrees.Design/methodology/approach– This is a viewpoint supported with research from current ...
Developing an Innovative Library Culture through Entrepreneurship [Slides] 2018 553 Slides from a presentation about entrepreneurial librarianship and innovation given at the Re-think it: Libraries for a New Age Conference in Austin, TX in January 2018.
Development: What's in it for you? 2012 1208 Purpose – The purpose of this paper is to advocate for the importance of staff support for library development activities. Design/methodology/approach – This paper discusses basic fund raising principles and how staff can contribute. Findings – T...
Driving the development of library spaces by supporting and sharing the scholarship of learning spaces [slides] 2019 437 Slides from a presentation on the open access Journal of Learning Spaces. Delivered March 11, 2019 at the Librarians' Association at the University of North Carolina at Chapel Hill conference in Chapel Hill, North Carolina. Co-presented by Anna Craft...
Educating the Entrepreneurial Librarian [Poster] 2018 311 Poster presentation on entrepreneurial librarianship and LIS education given at the ALISE Conference in Denver, CO in February 2018.
Embracing open access as a means to move forward [slides] 2018 274 Slides from a presentation discussing the impact of open access repositories, open access publications, open educational resources, and other open digital scholarship projects on the active learning environment. This presentation was delivered on Feb...
The Emotionally Intelligent Mentor 2015 1396 The purpose of this chapter is to highlight the importance of including emotional intelligence training with programs related to providing mentorship to others. Formal mentoring programs, established with specific goals and objectives, need foundatio...
Encoding Space: Shaping Learning Environments That Unlock Human Potential [book review] 2016 1144 How much consideration do you give regarding the spaces in which you live, home, work or play? And do you consider other spaces or landscapes that you pass through, shop in, interact with others or sometimes, simply exist in? What about those spaces ...
Enhancing remote work and how it is supervised 2022 126 Working remotely or teleworking or working virtually is not new. The experience with COVID-19 has expanded the concept and options for remote work environments and so has the need to expand how remote workers are supervised. Developing and training f...
Enhancing Your Organization with Short-Term Staff [Slides] 2019 277 After recent cutbacks in funding, many libraries now suffer permanent gaps in their staffing—gaps that have necessarily been filled by temporary staff and volunteers in order to complete essential work. Unfortunately, short-term staffing presents its...
Evaluating Who is Learning with Real Learning Connections 2013 1330 Presentation given at the Lilly Conference on College and University Teaching in 2013. Bird, N. & Crumpton, M. (2013) Evaluating Who is Learning with Real Learning Connections. Lilly Conference on College and University Teaching. PowerPoint presen...
Evolving Needs for Evolving Libraries 2015 982 Quite a bit of literature over the last several years has served as a forum for discussion with regard to the changing role of librarians. These changes are occurring over revamped needs of library users from several different areas, such as: how dat...
Final Report of the Liaison Collections Responsibilities Task Force 2012 2010 This is a report from UNCG University Libraries’ Liaison Collection Responsibilities Task Force on the liaison organizational model and collection development.
Fines, fees and funding: makerspaces standing apart 2015 3114 Purpose– The purpose of this article is to discuss operational components associated with creating a makerspace unit or department within a library.Design/methodology/approach– Several considerations are discussed that should be considered for succes...
Fueling the Profession with Diversity 2016 736 The authors discuss the North Carolina Library Association's (NCLA) efforts to promote and support diversity. They mention the NCLA's 2014-2016 strategic plan for diversity which includes opportunities for minorities, and encouraging diverse leadersh...
The Future of North Carolina Libraries [slides] 2019 519 Slides from the keynote presentation of the NCLA Sections Virtual Conference on February 8, 2019 presented jointly by the North Carolina Library Association’s College and University, NC Library Paraprofessional Association, Community & Junior College...
Get on the Balcony: There Is Plenty of Room [slides] 2020 365 Slides from a presentation given March 9, 2020 at the LAUNC-CH Conference in Chapel Hill, NC. A world that is changing requires leaders and professionals to adapt themselves and their organizations to meet new and different challenges and ideals. Gab...
Great Expectations: New Organizational Models for Overworked Liaisons Based on the UNCG Libraries Liaison Collections Responsibilities Task Force 2012 2492 Liaisons (subject specialists) keep getting busier. Research instruction, embedding in classes, outreach, collection development, weeding, assessing teaching and collections, promoting scholarly communication issues, and creating online learning ob...
Grumble Theory in the Workplace 2013 3679 Presentation given at the 2013 North Carolina Library Association (NCLA)Conference. Citation: Crumpton, M & Bradshaw, K. (2013) Grumble Theory in the Workplace: Motivating the Grumbles. North Carolina Library Association Biannual Conference. Power...
Having the Conversation: The 2011 LSC Colloquium 2011 864 What better place to have a deep discussion on the impact of space on learning than right outside of our nation’s capital of Washington D.C. – an area that embraces learning, offering countless cultural and historical artifacts, monuments, and experi...
Having a student volunteer program is a win-win 2013 2845 Purpose – This paper aims to focus on the use of a formal student volunteer program to offset budgetary shortfalls as well as provide opportunities for student learning. Design/methodology/approach – The paper builds the case by citing findings fr...
I Am Emotionally Intelligent and Ready to Mentor! 2019 2076 This paper is based on work performed around a previously published chapter (Crumpton, 2015) that was the foundation for a program developed for mentoring library and information science professionals. The concept involved creating emotionally-intell...
Influence Change from the Bottom Up Toolkit [slides] 2020 258 Slides from a presentation given March 9, 2020 at the LAUNC-CH Conference in Chapel Hill, NC. If you think you have no power to influence change within your organization or you find yourself feeling restricted in your current job duties, you can reth...
Innovation and entrepreneurship 2012 9127 Purpose – This article aims to discuss the importance of innovation and entrepreneurship in today's economic environment and why such activities should be part of leadership. Design/methodology/approach – The article references journals and confer...
Is the chain of command working for you? 2013 7942 Purpose – The purpose of this paper is to discuss the importance of having a chain of command strategy, in particular with staff repurposing activities. Design/methodology/approach – This paper refers to field literature to support this concept. ...
Keeping the motivation going 2013 4839 Purpose – The aim of this paper is to acknowledge and provide tips for ongoing motivation needs of an organization. Design/methodology/approach – This article discusses several examples in the literature regarding motivational elements. Findings – ...
Leading the Campus Conversation About Learning Spaces [Presentation slides] 2015 980 How do you engage a broad, informed campus community to work together to design effective learning spaces on a campus from a common vision of student learning, best practices, and past lessons? This presentation presented data, responses, and recomme...
Leading Change for the Next Generation of Librarians and their Users [slides] 2023 138 Slides from a presentation given May 1st, 2023 at the annual CLA Conference.
Leading Results: Accounting for the Cost of Social Media 2014 1698 Social media, loosely defined as a collection of online services that communicates and shares content with various stakeholder groups, is developing a greater presence in libraries everywhere. With most everyone on the social media bandwagon these da...
Leading Results: The importance of visibility 2010 6799 Purpose – The purpose of this paper is to investigate the benefits of being visible in stewardship of an organization and the resources invested. Design/methodology/approach – The paper looks at the concepts of management by walking around and Gemba...
Leading Results: Mentoring in Tough Financial Times 2011 1157 Purpose - This paper discusses the importance of great mentoring to those with financial responsibilities during tough economic times. Design/methodology/approach - This paper pulls from field literature two sets of attributes and considerations of ...
Leading Results: The Value of Older Library Workers 2016 895 PurposeThis paper is about recognizing and reacting to an aging workforce and understanding the value that older workers can still represent to the organization.Design/methodology/approachThis article references field literature to support the points...
Libraries as Homeplace [Slides] 2018 400 Slides from a presentation about libraries and their function as a community homeplace given at the Case III District Conference in Atlanta, GA in February 2018.
Libraries as publishers and promoters of OA scholarship: OJS at UNC Greensboro and The Journal of Learning Spaces [slides] 2017 833 Slides from a presentation delivered March 20, 2017 at the Library Publishing Forum in Baltimore, MD. In 2010, the University Libraries at The University of North Carolina at Greensboro began offering support for open access journal publishing via Op...
Libraries as publishers: one library's experience creating and supporting open access journal publication [slides] 2017 1077 Slides from a presentation delivered June 9, 2017 at the Metrolina Library Association Conference in Charlotte, NC. Libraries are re-envisioning their services in many ways, including the exploration of roles in scholarly publishing and support for a...
Library Leadership in Turbulent Times 2023 94 Libraries have been and are facing difficult times from a variety of directions. With a wave of book challenges across the country and a decline of support for institutions of higher education, library leadership is faced with enhanced challenges to...
LIS Education: Nurturing Collaborative Opportunities with Practitioners [slides] 2020 216 Slides from a presentation given at the 2020 ITLC Lilly Virtual Conference.
Making the case for in-house training 2011 5180 Purpose – The purpose of this paper is to provide the structure needed to create an in-house training program for libraries as a means for improving staff competencies during periods of economic problems. Design/methodology/approach – The paper pu...
Making Connections While Earning an MLIS 2016 1677 PurposeThis article discusses a collaboration with a non-profit organization conducted as part of the Real Learning Connections project at the University of North Carolina at Greensboro. We discuss our experiences working with a non-profit partner fr...
Making the Effort with Open Access 2018 668 Libraries have become publishers across the country in many ways and with many benefits to theacademic community. The utilization of open journal systems has enabled libraries to develop relationships with content experts in order to deliver serial c...
Meeting the Challenge of Community College Librarianship: Trends Ahead and Competencies Needed 2014 1269 Slides from “Meeting the Challenge of Community College Librarianship: Trends Ahead and Competencies Needed” presentation given at the Michigan Academic Library Conference on May 30, 2014.
Moving the Horse before the Cart: Aligning Fundraising with Academic Library Trends [slides] 2019 348 Slides from a panel presentation given at ALADN: Academic Library Advancement and Development Network 2019 Conference May 20, 2019 in Louisville, KY.

Academic libraries undergo change at an almost constant rate, yet the effect of change can d...
Navigating Change: Academic Libraries Focused on Student Success [Slides] 2024 29 Slides from a presentation given on October 14th, 2024 at the Southern 2024 Regional Conference in Raleigh, NC. Libraries have historically served as the heart of campus and academic life. However, their purpose is constantly evolving to align with c...
A phased approach to creating updated user spaces 2018 181 This case study will tell the story of how one academic library planned and created new library spaces over a period of ten years with limited resources but tremendous need to address multiple areas. Affordability was a primary concern, forcing a pha...
Planning HR for the Future 2020 234 Top trends for academic libraries have been published for years and usually will have a strong focus on technology or trends in collection development and related activities. Sometimes the impact on human resource hiring practices or how these trends...
Promoting Diversity to Add Value to the LIS Profession 2016 2117 PurposeThe purpose of this article is to discuss the impact the University of North Carolina at Greensboro’s (UNCG) Library and Information Studies Academic and Cultural Enrichment (ACE) Scholars Program has had on promoting diversity and adding valu...
Providing the ethical example 2012 2826 Purpose – This paper aims to discuss the importance of maintaining an ethical point of view especially in times of economic uncertainty. Design/methodology/approach – This paper presents some definitions of ethical behavior and reminds the reader ...
Re-conceiving Entrepreneurship for Libraries: Collaboration and the Anatomy of a Conference 2011 3172 For librarians who have worked in the field and have become innovative out of necessity, developing and creating entrepreneurial activities are not unusual. Perhaps recognizing and celebrating those achievements could change common perspectives on th...
Real Learning Connections: Questioning the Learner in the LIS Internship 2014 1909 The focus of literature on the role of internship has been on whether and how such activity benefits the student. A model is proposed that examines what happens for both the practitioner supervisor and the LIS educator during an internship experience...
Residencies 2018 150 One of the newer forms of short-term staffing is the establishment of resident librarian and fellowship positions. These programs usually run for one to two years and are designed to provide structured learning opportunities to new professionals. Man...
So You Think You Won’t Be A Supervisor? [Abstract] 2022 142 Collaboration between faculty, faculty practitioners, and practitioners enhances teaching and research opportunities, provides more hands-on learning opportunities, and improves the knowledge and experience of all of those involved. Students benefit ...
Sounding off About Noise 2008 8207 Noise in a community college library can be part of the nature of the environment. It can also become a huge distraction for those who see the library as their sanctuary for quiet study and review of resources. This article describes the steps that...
Strategic Planning: In Today's World [slides] 2020 295 Slides from online webinar presentation given for NC LIVE in July 2020. The growth and long-term success of libraries relies on effective strategic planning. This webinar will focus on how to get started with developing one and following a stakeholde...
Strategic Planning: In Today's World [video recording] 2020 166 Video recording of webinar presentation given for NC LIVE in July 2020. The growth and long-term success of libraries relies on effective strategic planning. This webinar will focus on how to get started with developing one and following a stakeholde...
Strategic positioning for staff realignment 2012 7648 Purpose – The purpose of this paper is to discuss the process and options available to conduct a staff realignment exercise. By approaching financial changes to the organization strategically, staff can be repurposed instead of being made redundant. ...
Strategically Focusing on Focus Groups to Improve Organizational Climate 2015 5334 Complementing several successful implementations of the LibQUAL+ survey to assess library service quality, the University Libraries at the University of North Carolina at Greensboro (UNCG) decided to engage the ClimateQUAL survey1 in 2011 to gain per...
Sustaining an Assessment Mentality to Navigate Library Space Planning 2014 917 In 2008 the university libraries at the University of North Carolina at Greensboro conducted a series of assessment activities for the purpose of providing an outside space consultant the feedback needed to influence the programming and design of ren...
Taking a Step Back, To Move Forward 2010 1772 During the last three years, the University of North Carolina at Greensboro has undertaken three separate de-duplication projects that involved the de-selection of resources based on their availability through certain methods of electronic access. ...
Talent Management 2021 342 Talent management is typically known as a human resources term, and sometimesthe perception is that it all happens in a different building or with other people involved. That shouldn't be the case; today's academic library should be very invested in ...
Talk about change 2012 1145 Purpose – The purpose of this paper is to discuss the importance of having conversations with staff regarding organizational change and financial futures. Design/methodology/approach – This article refers to several relevant works already published....
Teaching Workplace Information Literacy in the Community College 2012 1794 Presentation given at Librarians’ Information Literacy Annual Conference (LILAC) 2012. Citation: Crumpton, M. (April 13, 2012). Teaching Workplace Information Literacy in the Community College. Librarians’ Information Literacy Annual Conference. ...
There's No L in Management, But There Should Be [Poster] 2023 118 Anecdotally, library science management classes focus on basic supervisory and management concepts to prepare graduates for management responsibilities in the future. What could be missing is the leadership aspects of future roles, especially in tod...
UNCG Faculty Research Needs Survey Report 2013 1007 In spring 2013 the University Libraries, Information Technology Services and the Office of Research and Economic Development conducted a survey to determine faculty needs regarding storing and sharing data, assistance needed with managing and storing...
Understanding the grumbles 2016 2012 PurposeThis paper aims to advocate the consideration of Maslow’s Grumble Theory to advance motivational activities within the organization, as well as matching individual needs to morale concerns. This includes a view of associated costs as an invest...
The University Libraries, The University of North Carolina at Greensboro 2017 521 As the Library was under construction at Women’s College in Greensboro North Carolina in thelate 1940’s, then librarian Charles M. Adams described the new building and forthcomingactivities as: “Arrangement provides flexibility, with ample areas for ...
Updating Staff Involvement with Development 2014 2346 Purpose: The purpose of this article is to reinforce that library staff can be critical to development activities.Design/methodology/approach: This is a discussion of issues involving personal giving and a case study example.Findings: Several factors...
Using Evidence for Library Space Planning. 2009 3475 Faced with expanding collections and a rise in student population, Jackson Library, the main library of the University Libraries at The University of North Carolina at Greensboro, made the decision to hire a space consultant in order to repurpose exi...
The Value Added or Added Value of the LIS Master’s Degree 2016 965 PurposeThis is the introduction to the special issue on the value of the LIS degree.Design/methodology/approachThe introduction provides an outline and recap of the articles presented in this issue.FindingsNine articles are presented in this special ...
The value of transparency 2011 5705 Purpose – This paper seeks to discuss the need for transparency in leadership during tough financial times. Design/methodology/approach – This point-of-view is enhanced with related literature references from the business community. Findings – ...
Weeding with a Repurpose 2009 905 As academic library collections grow so do the space needs of other activities and purposes. Traditional uses of space are changing and the library as an organization must prioritize and promote re-purposing space as needed. These conflicting space...
What the Academic Library Means to Me/Us/Them 2022 154 The world is slowly getting back to normal after the pandemic and at this writing is grappling with other challenges of conflict and financial concern. Normal is also referred to as the "new" normal, meaning things won’t go back to what they were, b...
Why Library Space is Important [slides] 2020 483 Slides and video recording of presentation given February 20, 2020 as part of the iDeal Library Professional Development webinar series.
Why Library Space is Important [video recording] 2020 643 Slides and video recording of presentation given February 20, 2020 as part of the iDeal Library Professional Development webinar series.
Will the Choices We Make Define Us? 2020 840 A central message in the Harry Potter series is choice and how Harry’s choices defined who he was and helped him navigate good from evil, right from wrong and where his loyalties lied. Specifically, Dumbledore tells Harry, “It is our choices, Harry, ...
Workplace Information Literacy: A Neglected Priority for Community College Libraries 2012 4668 Community and technical colleges have long been sites for educating two groups of students: those going on to baccalaureate education and those seeking degrees in vocational-technical fields. If there are specialized programs of information literacy ...
Your Virtual Brand 2017 504 Professional presence has always been important for librarians engaging and communicating with stakeholders, vendors and patrons. Now in our virtual world it is imperative to transition this professional brand into a virtual environment.