Jin Su

  • Associate Professor
  • Consumer, Apparel, and Retail Studies, UNCG
  • j_su@uncg.edu
  • 210 Stone Building
  • Greensboro NC

Dr. Jin Su is an Associate Professor in the Department of Consumer, Apparel, and Retail Studies, Bryan School of Business and Economics, The University of North Carolina at Greensboro. She received her Ph.D. in Textile Product Marketing from The University of North Carolina at Greensboro in December 2004. Dr. Jin Su’s research interests include dynamics in the global textile, apparel, fashion, and retail industries, global supply chain management and global sourcing strategies in the textile, apparel, and retail industries, brand marketing, sustainability and sustainable consumption and decision making, and cross-cultural consumer behavior.

There are 33 included publications by Jin Su :

TitleDateViewsBrief Description
Apparel professionals’ perception of sustainability-related technology: a structural equation modeling approach 2023 86 Purpose This study aims to examine the effects of the characteristics of apparel professionals on their attitude toward sustainability-related technology in the context of a developing country, Bangladesh.Design/methodology/approach A quantitative ap...
Brand personality and brand equity: evidence from the sportswear industry 2015 9142 Purpose– This paper aims to explore the personalities of sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of sportswear brands.Design/methodology/approach– This paper used Aaker’s brand personality fra...
Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands 2018 7699 This study employed Aaker’s methodology to empirically investigate the personality of luxury fashion brands and explored the impact of brand personality on brand trust and brand commitment based on a sample of American consumers. Results of Study 1 r...
Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands 2017 6538 This study employed Aaker's brand personality framework to empirically investigate the personality of denim jeans brands and to examine the impact of brand personality on consumer satisfaction and brand loyalty based on data collected from 474 colleg...
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology 2021 838 Purpose: This study aims to gain a more holistic understanding of Chinese older adults' perceptions and use of social networking technology. Design/methodology/approach: Grounded in the extended unified theory of acceptance and use of technology (UTA...
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China 2022 645 Purpose - The purpose of this study was to understand the impact of the coronavirus disease (COVID-19) pandemic on the global textile and apparel supply chain from the perspectives of industry professionals within the two leading production countries...
Country-of-origin effects in celebrity endorsements: The case of China 2021 1294 This study examines the impacts of country of origin (COO) of the celebrity and the endorsed brand on consumers’ quality perception and attitudes in the Chinese sportswear market based on data collected from 249 young Chinese consumers. It is the fir...
A cross cultural examination of “off-price” fashion shopping 2022 892 Purpose - The “off-price” retailing concept is defined as the presentation of limited inventories of products in a “disorganised” retail environment which provides an extra level of “challenge” to the shopping experience. Research has identified “off...
Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel 2023 140 Purpose The purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior.Design/methodology/approach A total of 469 US responses collected using MTurk were retained for...
An empirical investigation into the effectiveness of cost transparency: Evidence from apparel brands 2022 99 This study investigates the impact of cost transparency on consumers’ perceptions of the brand and intentions to purchase its products. It also examines whether product-related attributes (product price and country-of-origin (COO) and consumer charac...
An empirical investigation into the effectiveness of cost transparency: Evidence from apparel brands. 2022 16 This study investigates the impact of cost transparency on consumers’ perceptions of the brand and intentions to purchase its products. It also examines whether product-related attributes (product price and country-of-origin (COO) and consumer charac...
An empirical study on Chinese adolescents' fashion involvement 2020 621 Chinese adolescents are growing up with China's rapid economic growth and they represent the up and coming group of China's fashionistas. The aim of this study is to assess the effectiveness of consumer socialization on Chinese adolescents' fashion i...
Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion 2016 4580 Purpose– The purpose of this paper is to understand the nature of the inter-relationships among brand equity dimensions in the fast fashion context.Design/methodology/approach– Based on the empirical data collected from 419 fast fashion consumers in ...
Exploring the personality of luxury fashion brands: Evidence from young US consumers 2017 282 This study aims to identify personality characteristics that are associated with luxury fashion brands and test the applicability of Aaker’s brand personality framework in the context of luxury fashion brands. It employed Aaker’s brand personality fr...
Exploring the Personality of Sportswear Brands 2014 2875 Purpose – The purpose of this paper is to identify the personalities that are associated with sportswear brands and tests the applicability of Aaker’s brand personality framework in the context of sportswear brands.Design/methodology/approach – This ...
Exploring T-shirt slogans by content and thematic analysis 2022 1235 Despite the popularity of t-shirts and slogans' usage on t-shirts, there is virtually no empirical research on t-shirt slogans. This study aims to answer three research questions namely: (1) What are the popular t-shirt slogans? (2) Who are the compa...
Exploring young consumers’ trust and purchase intention of organic cotton apparel 2018 3024 Purpose: The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality, trust and purchase intentions of organic apparel products by surve...
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach 2018 15998 Purpose: The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion.Design/methodology/approach: Using consumer-bas...
Global sourcing shifts in the U.S. textile and apparel industry: a cluster analysis 2005 4512 Globalization of the U.S. textile and apparel industry has been significantly spurred in the last decade by trade agreements such as the North American Free Trade Agreement (NAFTA), and the Caribbean Basin Initiative (CBI). In terms of the U.S. texti...
Investigating consumer behaviour for environmental, sustainable and social apparel 2021 2238 Purpose: The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel. Design/methodology/approach: Quantitative research was conducted, and empi...
Investigating the determinants of using clothing subscription rental services: A perspective from Chinese young consumers 2022 507 Purpose - The purpose of this study is to investigate the impacts of Chinese young consumers’ traits (fashion leadership, quality consciousness, price consciousness, environmental consciousness and social media usage) as the external factors on their...
Investigating the role of apparel supplier satisfaction in developing a collaborative buyer–supplier relationship: a power-dependency perspective 2023 122 Purpose The purpose of this study was to investigate the affective and cognitive dimensions of satisfaction that impact the buyer-supplier relationship (BSR) from the supplier's perspective and to consider satisfaction within the context of power-dep...
Investigating the role of open costing in the buyer supplier relationship: Implications for global apparel supply chain management 2021 681 Research in supply chain management focused on the buyer-supplier relationship (BSR) indicates that costing practices can impact relationship quality and performance. Yet, few studies have examined how the supplier’s costing methods affect the BSR. T...
Skill and knowledge requirements for logistics professionals in the apparel industry of Bangladesh: An importance-expertise matrix analysis 2021 127 This paper provides an assessment of the skills needed for entry-level logistics professionals in Bangladesh’s apparel industry and suggests the critical skill areas that require improvement. Two studies were conducted to get the responses from suppl...
Strategic Sourcing and Supplier Selection in the U.S. Textile— Apparel—Retail Supply Network 2009 3018 This research investigates the key causal linkages in supply chain management—the impact of strategic sourcing and supplier selection on firm performance in the U.S. textile–apparel–retail supply network. A conceptual framework was developed and the ...
Strategic sourcing in the textile and apparel industry 2013 7071 Purpose– The purpose of this paper is to investigate performance outcomes of strategic sourcing, specifically examining how strategic sourcing affects buyer-supplier relationship, supplier evaluation, and sourcing performance from the buying firm's p...
Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry 2012 3705 Purpose– With the intense competition in the global textile and apparel industry and the uncertainty of the global textile and apparel business environment, sourcing has increasingly assumed a pivotal strategic role in textile and apparel supply chai...
Supplier selection in small and medium sized firms: The case of the U.S. textile and apparel industry 2016 4605 PurposeThe purpose of this paper is to empirically examine supplier selection among small- and medium-sized firms in the US textile and apparel industry. For small- and medium-sized firms, one powerful method of improving the firm’s competitiveness i...
Sustainable Apparel: A Perspective from Bangladesh’s Young Consumers 2023 784 Purpose – This study aims to understand Bangladeshi young consumers’ perceptions of sustainable apparel. Specifically, through the lens of the theory of reasoned action (TRA), this study investigates the impacts of man–nature orientation (MNO) and so...
Sustainable clothing: perspectives from US and Chinese young Millennials 2019 4634 Purpose: The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach: Quantitative research was conducted, and empirical data ...
Sustainable entrepreneurship in the apparel industry: Passion and challenges 2021 1101 Guided by the Triple Bottom Line theory, this study aims to acquire a deeper understanding of the passion and challenges that entrepreneurs face in developing their sustainable apparel businesses. Qualitative data were collected via personal intervie...
Who uses virtual wardrobes? Investigating the role of consumer traits in the intention to adopt virtual wardrobes 2022 913 Over-consumption by consumers is a significant challenge to sustainability. Technology, such as that of virtual wardrobes, can suggest options that may reduce excessive consumption. A virtual wardrobe is a service that allows users to create and mana...
Young consumers’ perceptions of sustainable clothing: Empirial insights from Chinese Post-90s’ college students 2018 64 The scale of environmental and social impacts from global apparel production and consumption makes sustainability increasingly important in the contemporary business environment. This study explores the Chinese young con-sumers' perceptions of and at...