Computation And Corporate Visual Identity/Computación e Identidad Visual Corporativa (Spanish text)

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Dr.. Fabio Andres Tellez, Assistant Professor (Creator)
Appalachian State University (ASU )
Web Site:

Abstract: The adoption of computation in the design process has opened this discipline to new dynamics and challenges. Programming has impacted how designers conceive and produce form, including how corporate identity is designed, consumed and understood. A recent trend in design has introduced logo systems that use multiple iterations of a mark, usually created with a computer algorithm. This article proposes a methodology to use the potential of computation in corporate identity design and a reflection about the role of the designer in this process.

Additional Information

Téllez Bohórquez, Andres (2011). Computación e identidad visual corporativa [Computation and corporate visual identity]. SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 372-375. Publisher version of record available at:
Language: English
Date: 2011
computation, corporate identity, computer-aided-design, algorithmic logo, fluid identity

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