Measuring The Impact Of The BP Deepwater Horizon Oil Spill On Consumer Behavior

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Ashton Morgan Ph.D., Assistant Professor (Creator)
Appalachian State University (ASU )
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Abstract: We exploit the timing of the BP Deepwater Horizon oil spill to develop a unique dataset of oyster consumer actual and anticipated behavior immediately prior to and following the event. A revealed and stated preference model allows both short- and longer-term responses to the spill to be investigated. Findings indicate that the BP spill had a negative impact on oyster demand in terms of short-run actual behavior, although spill effects show signs of dissipating several months following the spill. By accounting for unobserved heterogeneity in the sample, findings further indicate that short- and longer-term spill responses differ across consumer groups.

Additional Information

Morgan, O. Ashton & Whitehead, John C. & Huth, William L. & Martin, Greg S. & Sjolander, Richard. "Measuring the Impact of the BP Deepwater Horizon Oil Spill on Consumer Behavior." Land Economics, vol. 92 no. 1, 2016, pp. 82-95. Project MUSE, Publisher version of record available at:
Language: English
Date: 2016
BP Deepwater Horizon oil spill, oyster consumer behavior, oyster demand

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