The Local Food Movement: A More Sustainable Business Model

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Ethan M. Downs (Creator)
Appalachian State University (ASU )
Web Site:
Wendy Deng

Abstract: As local farms begin to compete more with commercial agriculture there are five core competencies that local farmers need to embrace in order to maintain their competitive advantage and remain a viable business. After discussing these core competencies, the business model canvas theory will be presented through the lens of the circular and sharing economies, allowing for the creation of a holistic, sustainable business model for the local food movement. This thesis will be set in the context of the High Country in North Carolina where farming has deep roots. The High Country is experiencing high unemployment rates, above state and national levels, and the lack of nutritional health is a looming concern for many community members. Therefore, the goal of this thesis is to introduce local farmers in the High Country to the fundamental business tools associated with sustainable business. This platform will encourage and enable the creation of more small farms that can not only provide access to healthy food for the community, but also stimulate the economy through job creation and cash flow.

Additional Information

Downs, E. (2017). "The Local Food Movement: A More Sustainable Business Model." Unpublished Master’s Thesis. Appalachian State University, Boone, NC.
Language: English
Date: 2017
The local food movement, Sustainable business Circular Economy, Sharing Economy, Rural

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