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There are 2 record/s using the keyword/s: content analysis.

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TitleDateCreatorPublication TypeInstitution
Does Rhetoric Impact Advertising Effectiveness With Liking Controlled?2012Albinsson, Pia A.FacultyMarketing, ASU
The Effects Of Initial Differences In Firms’ Espoused Values On Their Postmerger Performance...2004Pouder, Richard W.FacultyManagement, ASU