Tara McBride Mintz

  • Marketing - Student, ASU

There are 1 included publications by Tara McBride Mintz :

TitleDateViewsBrief Description
Profiling Green Consumers: A Descriptive Study 2011 26680 This paper looks at the subject of green consumers and how the different green consumer segments can be profiled. As environmental issues have become more critical to the sustainability of business there are greater implications for marketers to det...