Abigail H. Edwards

  • Marketing - Student, ASU

There are 1 included publications by Abigail H. Edwards :

TitleDateViewsBrief Description
The Advertising Effectiveness Of Anthropomorphic Spokes Characters Versus Spokespeople In A Collaborative Consumption Service 2020 158 This thesis explores the comparison of the advertising effectiveness of an anthropomorphic spokes character versus a spokesperson in a collaborative consumption service. Understanding the relationship between spokes characters and spokespersons in ad...