Albinsson, Pia

asu

There are 2 item/s.

TitleDateViewsBrief Description
The Advertising Effectiveness Of Anthropomorphic Spokes Characters Versus Spokespeople In A Collaborative Consumption Service 2020 291 This thesis explores the comparison of the advertising effectiveness of an anthropomorphic spokes character versus a spokesperson in a collaborative consumption service. Understanding the relationship between spokes characters and spokespersons in ad...
Recruiting Students In Higher Education In The Age Of Social Media 2020 138 This study aims to develop a deeper understanding of recent integrated marketing communication (IMC) practices by higher education institutions in the recruitment of students. In an ever-changing world, social media has altered how marketing is condu...