They Don't Have to Like you: Facebook Marketing for Libraries in the Age of Paid Ads

WCU Author/Contributor (non-WCU co-authors, if there are any, appear on document)
Gillian (Jill) D. Ellern, Systems Librarian (Creator)
Elizabeth Marcus, Undergraduate Experience Librarian (Creator)
Institution
Western Carolina University (WCU )
Web Site: http://library.wcu.edu/

Abstract: Hunter Library uses multiple social media platforms, including Facebook, Twitter, and Instagram to market resources and services. The presenters noticed that the library’s Facebook fan engagement was low and wondered why. Are patrons using newer social media platforms? Did recent newsfeed and page changes bury the library’s content? Does the lack of a staff member devoted solely to social media management hurt our engagement? Ultimately, do the outreach benefits outweigh library staff time/resources required to maintain a Facebook page? Can libraries produce and manage an effective page with little to no funds?

Additional Information

Publication
This poster was presented at the 2017 North Carolina Library Association 62nd Biennial Conference
Language: English
Date: 2017

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