Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966

UNCW Author/Contributor (non-UNCW co-authors, if there are any, appear on document)
Michelle Elizabeth Cicero (Creator)
Institution
The University of North Carolina Wilmington (UNCW )
Web Site: http://library.uncw.edu/
Advisor
W. Taylor Fain

Abstract: From 1957 to 1966, Life magazine had significantly more advertisements with space imagery than Ladies Home Journal, Reader’s Digest, or Popular Science magazines. These advertisements were placed in Life magazine instead of others because Henry Luce, creator and editor, used his magazine to support the Cold War. Luce’s adamant views inspired NASA to promote the space program in Life’s pages, which in turn, stirred public support for governmental officials who supported the space program, all of which convinced advertisers that Life magazine was the most effective medium for the placement of advertisements that used space imagery. The data was collected by looking at all issues of Life, Ladies Home Journal, Reader’s Digest, and Popular Science from 1957 through 1966.

Additional Information

Publication
Thesis
A Thesis Submitted to the University of North Carolina at Wilmington in Partial Fulfillment of the Requirement for the Degree of Masters of Arts
Language: English
Date: 2009
Keywords
Advertising--Evaluation, Advocacy advertising, Astronautics and state--United States, Astronautics in mass media, Advertising--Effective frequency, Advertising Magazine, Life (Chicago, Ill.), Marketing--United States--History--20th century, Outer space--Exploration
Subjects
Life (Chicago, Ill.)
Advertising, Magazine
Outer space -- Exploration
Astronautics in mass media
Astronautics and state -- United States
Advocacy advertising
Advertising -- Effective frequency
Advertising -- Evaluation
Marketing -- United States -- History -- 20th century