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Theses & Dissertations


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Howe, L. Vince


There are 3 item/s.

TitleDateViewsBrief Description
Determining the relationship between destination brand image and its components with intention to visit 2009 13665 Tourism, considered one of the fastest growing industries, is characterized as having a high level of competitiveness. In attempts to attract tourists, destinations have relatively recently begun taking strides to engage in and improve their destin...
Ephilanthropy: the impact of the internet & online communities in achieving social change 2009 1656 While marketing in the nonprofit sector is a growing topic in today’s literature, research surrounding its effect on social change is still under development. More exploration to uncover the position of the Internet in the nonprofit marketing field...
The impact of in-game advertising on players' attitudes and purchasing behavior towards video games 2009 5646 Advertising within video games is rapidly growing as a potential marketing communication tool for businesses. This paper is intended to analyze the impact on video game player’s attitudes towards different forms of ingame advertising within video ...