|Determining the relationship between destination brand image and its components with intention to visit
||Tourism, considered one of the fastest growing industries, is characterized as
having a high level of competitiveness. In attempts to attract tourists, destinations have
relatively recently begun taking strides to engage in and improve their destin...
|Ephilanthropy: the impact of the internet & online communities in achieving social change
||While marketing in the nonprofit sector is a growing topic in today’s literature,
research surrounding its effect on social change is still under development. More exploration
to uncover the position of the Internet in the nonprofit marketing field...
|The impact of in-game advertising on players' attitudes and purchasing behavior towards video games
||Advertising within video games is rapidly growing as a potential marketing communication
tool for businesses. This paper is intended to analyze the impact on video game player’s attitudes
towards different forms of ingame
advertising within video ...