How culture matters in children’s purchase influence: a multi-level investigation
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Zhiyong Yang, Professor and Department Head (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnic-identification, on children’s role in family purchase decisions. By conceiving of CPI as a family context-dependent phenomenon, we hypothesized that parent–child cultural dissonance/consonance within the family influences CPI through a cross-level process. The hypotheses were tested on data collected from 99 Hong Kong Chinese immigrant family triads, i.e., father, mother, and a teenage child. The results showed that: (1) acculturation positively and ethnic-identification negatively influenced CPI for most products, (2) the interaction between acculturation and ethnic-identification had a positive influence on CPI, and (3) generational dissonance/consonance had significant moderating effects on CPI through a cross-level route.
How culture matters in children’s purchase influence: a multi-level investigation
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Additional Information
- Publication
- Journal of the Academy of Marketing Science, 35(1), 113–126
- Language: English
- Date: 2007
- Keywords
- acculturation, ethnic-identification, children’s purchase influence (CPI), generational dissonance/consonance, Chinese immigrant families, multi-level analysis