Mission statements of AZA-accredited zoos: Do they say what we think they say?

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
David F. Ayers, Assistant Professor (Creator)
Catherine E. Matthews, Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: Most zoos have a ‘mission statement’, or statement of purpose, that directs operational decisions and sets goals for the institution (Mazur and Clark, 2001). It is through their mission statements that zoos share their passion for animals and animal conservation with each other and with the rest of the world. The mission statement is the most important working document in a zoo (Heritage Collections Council, 2004). It provides the basic conceptual framework for the entire organization, guides current, critical, and strategic decision making, identifies the scope of the operations of the organization and reflects its values and priorities. Moreover, a mission statement identifies goals, provides guidance for institutional planning, governance, administration and communication, and focuses the allocation of financial resources (Bart, 1998; Quinley, 1991; Abrahams, 1995; Drohan, 1999).

Additional Information

International Zoo News
Language: English
Date: 2007
zoos, mission statements, study

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