An exploration of gift giving : re-gifting as a gift-giving behavior
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Alexandra Victoria Homick (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Barbara Dyer
Abstract: "This study investigated re-gifting, the act of taking a previously received gift and using it as a gift for another, by asking, "What is the role of re-gifting in the consumer gift-giving process?" The study sought: (1) to explore consumers' feelings and thinking about re-gifting; (2) to use qualitative methodology, that is, in-depth interviews with men and women; and (3) to analyze the interview text for emergent themes to improve our understanding of re-gifting. Analysis of the text from 22 interviews yielded 44 initial emergent themes. Iterative analysis resulted in 16 evolved themes representing five theme categories: gift assessment (three themes), gift response (three themes), re-gifting triggers (three themes), disposal strategies (five themes), and meeting social norms (two themes). Re-gifting was found to be a common practice socially, but one in which secrecy was carefully maintained to protect the feelings of the gift recipient involved in the re-gifting."--Abstract from author supplied metadata.
An exploration of gift giving : re-gifting as a gift-giving behavior
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Created on 8/1/2007
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Additional Information
- Publication
- Thesis
- Language: English
- Date: 2007
- Keywords
- re-gifting, feelings
- Subjects
- Gifts
- Manners and customs