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Title	Date	Creator	Publication Type	Institution
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating e...	2011	Doraiswamy, Dilip	Student	Consumer, Apparel, and Retail Studies, UNCG
Factors influencing international fashion retailers' entry mode choice	2011	Karpova, Elena	Faculty	Consumer, Apparel, and Retail Studies, UNCG