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There are 4 record/s using the keyword/s: brand personality.

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TitleDateCreatorPublication TypeInstitution
Brand personality and brand equity: evidence from the sportswear industry2015Su, Jin FacultyConsumer, Apparel, and Retail Studies, UNCG
Brand personality and its impact on brand trust and brand commitment: An empirical study of ...2018Su, Jin FacultyConsumer, Apparel, and Retail Studies, UNCG
Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands...2017Su, Jin FacultyConsumer, Apparel, and Retail Studies, UNCG
Exploring the Personality of Sportswear Brands2014Su, Jin FacultyConsumer, Apparel, and Retail Studies, UNCG