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There are 10 record/s using the keyword/s:
brand equity
.
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Title
Date
Creator
Publication Type
Institution
Brand personality and brand equity: evidence from the sportswear industry
2015
Su, Jin
Faculty
Consumer, Apparel, and Retail Studies,
UNCG
Building customer equity through trust in social networking sites
2015
Watchravesringkan, Kittichai "Tu"
Faculty
Consumer, Apparel, and Retail Studies,
UNCG
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social re...
2013
Woo, Hongjoo
Student
Consumer, Apparel, and Retail Studies,
UNCG
Encouraging socially responsible fashion consumption : an investigation of the effects of a ...
2023
Williams, Leeanna (Annie)
Student
Consumer, Apparel, and Retail Studies,
UNCG
Examining the relationships among the brand equity dimensions: Empirical evidence from fast ...
2016
Su, Jin
Faculty
Consumer, Apparel, and Retail Studies,
UNCG
An exploration of brand equity antedants concerning brand loyalty: A cognitive, affective, a...
2014
Watchravesringkan, Kittichai "Tu"
Faculty
Consumer, Apparel, and Retail Studies,
UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...
2017
Vogel, Areti Tsitsakis
Student
Consumer, Apparel, and Retail Studies,
UNCG
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based bran...
2018
Su, Jin
Faculty
Consumer, Apparel, and Retail Studies,
UNCG
Hacking’s Brand-Equity Nexus
2018
Kshetri, Nir B.
Faculty
Management,
UNCG
Value creation through social media : how influencer marketing can affect brand attitude, pe...
2023
Bettle, Tara
Student
Consumer, Apparel, and Retail Studies,
UNCG