Browse Theses, Dissertations, or other Student Work by Keywords - C

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There are 5 record/s using the keyword/s: consumers.

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TitleDateCreatorPublication TypeInstitution
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating e...2011Doraiswamy, Dilip StudentConsumer, Apparel, and Retail Studies, UNCG
Consumer perceived value of salon hair coloring : a cross-cultural comparison of Gen Y cohor...2006Zhao, Xin StudentConsumer, Apparel, and Retail Studies, UNCG
Cross-shopping and shopping orientation : consumer perceived value in today's dynamic retail...2006Yu, Lizhu StudentConsumer, Apparel, and Retail Studies, UNCG
Swapping styles: an exploration of fashion leadership, brands, and group membership in the c...2012Matthews, Delisia R.StudentConsumer, Apparel, and Retail Studies, UNCG
The U.S. plus-size female consumer : self-perception, clothing involvement, and the importan...2007Wang, Meng StudentConsumer, Apparel, and Retail Studies, UNCG