Watchravesringkan, Kittichai

UNCG

There are 7 item/s.

TitleDateViewsBrief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes 2008 6966 Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit 2011 12838 Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...
An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors 2011 2663 Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have conten...
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison between the United States and Thailand 2013 3545 With the expansion of globalization, the increasingly competitive environment of fashion has led to the diffusion of brands across borders and cultures. Furthermore, with the expansion of multinational brands as well as increasingly global media comm...
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand 2014 1622 This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consu...
An empirical investigation of the impacts of website quality on consumer loyalty: a case of baby boomers 2015 368 Online shopping has become increasingly popular with sales of $263 billion in 2013 an increase of 36% as compared to 2011 (www.Shop.org). However, consumer behavior that happens in the online channel is still under-researched due to the constant chan...
Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategies when committing a transgression 2016 13 The customer-retailer relationship symbolizes the attachment and connection that consumers’ share with retailers. When consumers’ create these relationships they expect for the retailer to maintain the relationship without a breach, such as a transgr...