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Theses & Dissertations

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Watchravesringkan, Kittichai

UNCG

There are 5 item/s.

TitleDateViewsBrief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes 2008 3869 Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit 2011 7071 Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...
An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors 2011 1169 Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have conten...
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison between the United States and Thailand 2013 978 With the expansion of globalization, the increasingly competitive environment of fashion has led to the diffusion of brands across borders and cultures. Furthermore, with the expansion of multinational brands as well as increasingly global media comm...
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand 2014 21 This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consu...