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Theses & Dissertations

Submissions

Dyer, Barbara

UNCG

There are 7 item/s.

TitleDateViewsBrief Description
Socialization agents influencing Anglo and Hispanic American generation Y females' apparel consumption 2006 2405 "This study investigates the socialization agents influencing apparel consumption for both Anglo and Hispanic American Generation Y females. Researching previous literature, there appeared to be a gap in the literature for consumer socialization infl...
Cross-shopping and shopping orientation : consumer perceived value in today's dynamic retail environment 2006 6976 "The purpose of this research was to explore and understand better how consumers perceive the value of their shopping experiences in two key retail outlets--mass merchandisers and department stores--as well as how consumers' shopping orientations, r...
Consumer perceived value of salon hair coloring : a cross-cultural comparison of Gen Y cohorts in China and the United States 2006 8383 "The primary objective of this study was to examine how Generation Y (Gen Y) consumers perceive the value of salon hair coloring in China versus in the United States. An in-depth literature review of consumer perceived value (CPV) suggested a paucit...
Clothing gift expenditures : the influence of gender, ethnicity, and age 2007 1561 "The study's purpose was to understand better the role of clothing in gift giving, specifically to estimate the probabilities associated between gender, ethnicity, and age and CU (household) clothing and clothing gift expenditures, as well as to iden...
An exploration of gift giving : re-gifting as a gift-giving behavior 2007 1406 "This study investigated re-gifting, the act of taking a previously received gift and using it as a gift for another, by asking, "What is the role of re-gifting in the consumer gift-giving process?" The study sought: (1) to explore consumers' feeling...
The U.S. plus-size female consumer : self-perception, clothing involvement, and the importance of store attributes 2007 9086 "This study explored how plus-size female consumers perceive their bodies and themselves, how their body-esteem and self-concept may influence involvement with clothing, and how these factors may impact their perceptions of the importance of plus-siz...
Capabilities, competitive advantages, and performance of apparel import intermediaries in a hyper-dynamic market environment 2007 2642 Structural changes in the global apparel industry have led to a new market environment in which part of the apparel channel members (specifically, apparel import intermediaries or AIIs) have had to assume new market responsibilities and have taken di...