| Title | Date | Views | Brief Description |
|---|
| An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes |
2008 |
2634 |
Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa... |
| Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit |
2011 |
2209 |
Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st... |
| An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors |
2011 |
580 |
Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have conten... |