|An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes
||Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...
|Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit
||Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...
|An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors
||Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have conten...