Watchravesringkan, Kittichai

uncg

There are 8 item/s.

TitleDateViewsBrief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes 2008 8646 Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit 2011 14856 Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...
An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors 2011 3371 Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have conten...
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison between the United States and Thailand 2013 4839 With the expansion of globalization, the increasingly competitive environment of fashion has led to the diffusion of brands across borders and cultures. Furthermore, with the expansion of multinational brands as well as increasingly global media comm...
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand 2014 2344 This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consu...
An empirical investigation of the impacts of website quality on consumer loyalty: a case of baby boomers 2015 1047 Online shopping has become increasingly popular with sales of $263 billion in 2013 an increase of 36% as compared to 2011 (www.Shop.org). However, consumer behavior that happens in the online channel is still under-researched due to the constant chan...
Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategies when committing a transgression 2016 349 The customer-retailer relationship symbolizes the attachment and connection that consumers’ share with retailers. When consumers’ create these relationships they expect for the retailer to maintain the relationship without a breach, such as a transgr...
Investigating antecedents and consequences of exploratory consumer behavior in the context of online fashion product rentailers 2017 59 Online fashion product rentailer describes a retailer that offers fashion products for rental using an Internet website as the main shopping channel, which is deemed as one of retail activities given the new retail landscape of the 21st century. Whil...