Socialization agents influencing Anglo and Hispanic American generation Y females' apparel consumption

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Katherine Marie Halstead (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Advisor
Barbara Dyer

Abstract: "This study investigates the socialization agents influencing apparel consumption for both Anglo and Hispanic American Generation Y females. Researching previous literature, there appeared to be a gap in the literature for consumer socialization influencing Generation Y. With Generation Y quickly becoming an important cohort group for marketers, it was important to determine which socialization agents influence this group more. Preliminary research was done through in-depth interviews, along with a review of the extant literature, to determine the top socialization agents influencing Generation Y. A quantitative survey was then conducted to test the influence of peers and parents on both Anglo and Hispanic American Generation Y females. It was found that there was no significant difference in the levels of socialization agents' influence between Anglo and Hispanic American Generation Y females relative to their apparel consumption. It was also found that there was no significant difference between the levels of influence on apparel consumption exerted by peers and parents."--Abstract from author supplied metadata.

Additional Information

Publication
Thesis
Language: English
Date: 2006
Keywords
socialization agents, influence, apparel consumption, Anglo, Hispanic American, Generation Y, females
Subjects
Clothing and dress--Social aspects--Cross-cultural studies
Consumers' preferences--United States--Cross-cultural studies
Hispanic American women--Clothing
Generation Y